Monday 24 August 2015

How The Leopard Got His Spots - And Why We Need To Change Them

A lot of the argument against Corbyn has been with regard to his electability. It is presented as a choice: principles, or power. I'd argue not only that this is a false choice, but that the side arguing against Corbyn will lead Labour to irrelevance, not power.

The political strategy of New Labour was a product of the British electoral system. It made sense to, essentially, take a large number of Commons seats for granted, and focus the party's policies on the small number of swing voters in a small number of seats. This strategy paid dividends, and enabled Labour to win with percentages of the vote in 2001 and 2005 that were smaller than that achieved by the Conservatives in 1979, 1983, 1987, and 1992.

The problem is, however, that this strategy relied on the assumption that you could take a large number of seats for granted - that the Labour voters in those seats would keep voting Labour, as they had nowhere else to go. As long as that assumption held, the strategy could continue.

That assumption no longer holds. Enough of those voters to make a difference found somewhere to go, be that the SNP in Scotland, UKIP in areas of the north, or simply staying at home instead.

To get a majority in 2020 Labour need to win about 100 seats. This seems to leave Labour in a bind - the policies to win current Conservative voters in England are likely to alienate former Labour voters in Scotland, and current Labour voters in the north of England. Currently, three of the leadership contenders seem to be reacting to this by simply ignoring Scotland - meaning it is likely Labour would need a double digit poll lead over the Conservatives to win enough seats in England. This doesn't appear credible.

The answer is to realise that Conservative voters are not the only source of more votes.

From 1945 to 1997, every general election had a turnout of over 70% (71%, actually). After 1997, no general election has. The impact of this is generally overlooked, with commentators instead focussing on the decline in the vote share of the two parties of government - a common narrative is that the electorate is splintering, and voters are turning to smaller alternative parties. The problem is, that narrative isn't true.

Figure 1 shows the reality. What I have done here is show share not of votes cast, but of the total electorate - I have included non-voters. (Yes, you're reading a blogpost with graphs in it. I am profoundly apologetic about this, but pictures help.) The green line is the sum of Conservative and Labour electorate shares, the orange line is the sum of Liberals and others, while the black line is the share of the electorate that did not vote.

If voters were turning away from the main two parties, the share of the electorate voting for others should increase - other than a rise from a very low share in 1970, the 'others' share of the electorate remains relatively stable. Instead, we see non-voters increase dramatically in 2001, and remain high. If this was due to voters for all parties being less likely to vote, then we'd expect to see a decline both in the electorate share of the main two parties and the other parties, but we don't.

The conclusion is clear - voters are walking away from the two main parties. The strategy of focussing on a small number of seats, and a small number of voters, has led to them both being unable to reach out beyond that small group.

Put it another way - since 2001, the biggest share of the electorate hasn't gone to a party, it has gone to non-voters. A party that can actually reach out to this group, and gain their votes, at least gains the possibility of a dramatic change.

Share of total electorate for parties and non-voters

Figure 2 shows the rise of non-voting, and the decline of both Labour and the Conservatives. It is, perhaps, instructive to note that even the landslide of 2001, when the Labour Party gained 62.5% of seats in parliament, was only won with 24.2% of the electorate - slightly less than the Conservatives received in 2015.

Of course, one reaction to all of this information could be "So what?". After all, if the point is to get to power, what does it matter if turnout falls, so long as you still get the biggest slice of the people who actually vote?

I'd argue that it is in fact harder to do that - convince Conservatives to switch to Labour - than it is to convince non-voters to vote. This decline in voting for the main parties hasn't just affected Labour - the Conservatives had their collapse in 1997, just one election before Labour, and haven't really recovered. (21.9% of total electorate in 97, 24.4% in 2015.) This means, just as Labour is left appealing to their die-hard core vote, so are the Conservatives - and those are precisely the people least likely to switch from one to the other. It seems far more likely that they will switch to not voting (as figure 1 suggests) or, at best, to an alternative party.

In fact, we have an example of what a difference an increase in turnout can make - albeit when combined with other factors. The turnout in Scotland for the 2010 general election was 63.8%, and Labour won 41 seats, the LibDems 11, and the SNP only 6. The turnout in 2015 in Scotland went up to 71.1% (the low end of the pre-2001 national turnouts), and the SNP took 56 seats, with Labour, the LibDems, and the Conservatives sharing the other three between them.

Yes, other factors were most definitely involved, but take, for example, Gordon constituency. This was held in 2010 by the Liberal Democrats, with 17,575 votes, a majority of 6,748, on a 66.4% turnout. In 2015, the absolute number of LibDem votes went *up*, to 19,030 - but the SNP took the seat with 27,717 votes, a majority of 8,687 on a turnout of 73.3%.

Conversely, we can also see what not addressing this fall in turnout means. A frequent line that comes up in anti-Corbyn arguments is that he risks a rerun of the 1983 general election, a terrible showing for Labour. (It could be argued this was more due to the right of Labour breaking off to form another party, but that is a debate for another time.) If we look at share of the total electorate, we see this truly was an awful drubbing for Labour - only 20.1% of the electorate voted Labour. But it turns out we've already had a rerun of 1983 - 20.1% is what Labour got in 2015. Which was, in fact, an improvement over the 18.9% in 2010. Two of the current leadership contenders were in the cabinet or shadow cabinet for those elections.

The old strategy doesn't work. Trying to rehash it for another run in 2020 isn't going to work. Labour needs a different strategy, one based on reaching out to non-voters - and you can't do that by offering a subtly different version of what the other parties are offering. Those policies are what has turned people off from the two main parties.

Ultimately, you can't do it by listening to what (you think) voters are telling you - because the very people who we need to attract aren't voting. Instead, you need to look at the campaigns and organisations that are attracting members - and at the moment, they are to the left of Labour.

(Data sources: Political Science Resources UK General Election data, and Wikipedia for Scottish turnout and Gordon constituency results.)

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